UNBOUND – An Untethered You

“There are so many different walks of life, so many different personalities in the world. And no longer do you have to be a chameleon and try and adapt to that environment – you can truly be yourself.”
– Hope Solo

The world can be skeptical when it comes to embracing individuality. ‘Unbound’ is a campaign that breaks this stereotype and fosters uniqueness, untethered to social constructs. It is a bold and evocative celebration of the diversity around us. The campaign focuses on the values of self-love and compassion that the brand strives to uphold. 

“Follow your inner moonlight,
don’t hide the madness.”
– Allen Ginsberg

“The individual has always had to struggle
to keep from being overwhelmed by the tribe.
If you try it, you will be lonely often,
and sometimes frightened. But no price is
too high to pay for the privilege of
owning yourself.”
– Friedrich Nietzche

“To be beautiful means to be yourself.
You don’t need to be accepted by others.
You need to accept yourself.”
– Bindi Irwin

“We must reject not only the stereotypes
that others have of us but also those that
we have of ourselves.”
– Shirley Chisholm

“To be nobody but yourself in a world
which is doing its best, night and day,
to make you everybody else means to fight
the hardest battle which any human being
can fight; and never stop fighting.”
– E. E. Cummings

“Being yourself means shedding all the
layers of looking good, wanting to be liked,
being scared to stand out and trying to be who
you think people want you to be.
Being yourself means being naked, raw
and vulnerable.”
– Jeff Moore

“Why should men be constrained by
antiquated stereotypes of masculinity?
What does it even mean to
‘Be a Real Man’ anymore?
Shouldn’t we all be celebrating a wide
range of definitions of manhood?”
– Andy Dunn

“Don’t let others box you into their idea
of what they think you should be. A confined
identity is a miserable way to exist.
Be you and live free.
Trust that in living true to yourself, you will
attract people that support and love you,
just as you are.”
– Jaeda deWalt